A Look Into Heavy Metal Social Media Promotion
If you’ve been in a band in the last five to ten years you’re probably aware of the importance, or rather the overall necessity, of social media presence and promotion. It’s a no-brainer right? You start a band. You want as many people as possible to check out said band so what do you do? You use the ever-so versatile platform we’ve all found ourselves diving deeper into the sheets with: social media.
There are plenty of promotion companies out there who will, for a varying fee, go out of their way to keep your presence consistent and your band relevant. Some are simply dudes like you and I just trying to spread the word about the bands we love and go out of our way to support. One of these dudes is a handsome young lad from The Netherlands named Evert Nip who, a few years ago, decide to start his own band promotion service. What started out as a slowly developing Facebook page quickly turned into a fairly recognizable name amongst the many metal groups and pages. Given how far he has come in such a short time I had to pick his brain.
How long have you been listening to metal and what was your very first “oh wow what is this?”
Since I was four or five years old, thanks to my brother who showed me Rammstein. I have been steady with that band my whole life but in my teen years Avenged Sevenfold showed me the more “heavier” music with their first 2 albums!
What band took your concert virginity?
It’s no surprise but Rammstein in 2012 in Ahoy Rotterdam! I was 14 at the time.
What made you decide to start your own promoting service? Did you ever expect it to grow as much as it has so far?
I wanted to do something for the music since I have zero musical talent and by making this page I thought it would be a good idea to give the Metal scene a helping hand in getting more fans and stuff like that! And no, I expected 700 maybe 800 likes at max on my page but here we are, 10,000+ likes later. It’s still a bit surreal but I’m really stoked about it!
What’s the most rewarding and also the most difficult aspect of doing what you do?
Most rewarding is definitely when people discover new music that they like through me and that a lot of bands are really appreciative of what I do for them! Really cool!
Most difficult aspect? Combining it with my social/work life. It can take a lot of time to share, discover, or even keep up with music. But I don’t care because I love what I do!
What are some local bands out in The Netherlands people should really be looking for? How does the Dutch metal scene stand out amongst all of Europe?
Oh yeah! Korpse, Graceless, Bring On The Bloodshed, Crown For A Killer, Distant, Just to name a few because there are so many more. Keep an eye out for the Dutch Metal scene for sure!
I don’t think it stands out as much but the scene is just “vibing” if that makes sense. We do have a lot of great bands and concerts/festivals so it’s just enough for everyone to enjoy. The scene is great and full of family, that’s how I experience it!
What are some lessons you’ve learned along the way that you would pass along to anyone wanting to be a promoter or just general advice to develop an audience?
Be humble. Of course I joke around a lot with fellow Facebook friends and such so I wouldn’t take those things seriously but it all comes down to being humble, friendly and keep your cool. Also BE HONEST.
What are some hobbies you do outside of metal/music?
I like videogaming, collecting CD’s, vinyl, and cassettes and above all just enjoying my life!
Out of all of your idols and favorite musicians who made you the most excited and who made you the most disappointed if any?
Most excited? A lot actually! And not so much in the promoting scene but in the social way like talking on Social Media and meeting them. That’s where you can really get to know the people behind the music!
Disappointed? Well you might think: he’s lying, but I don’t think I have had a really negative experience with a band. Never been in a fight over what I do with my page or at a concert. Doing pretty well I’d say!
Dudes like Evert and many others are doing their part in keeping the metal scene alive and well through sheer dedication to the music they know and love. Its people like these that keep me hopeful for the future of metal no matter how far the music industry evolves. So long as we have individuals who are willing to carry and wave that flag, metal will always have a voice! Check Everts Band Promotion Page through the link below!
